The Marketing Manager will be responsible for developing and managing campaigns, content, and collateral that support the continued growth and expansion of the AmericanTCS business. Equal parts strategy and execution, in this role you will lead the creation of marketing programs and communications that align with our overall business strategy, brand, value proposition, desired client experience, and compliance requirements. You’ll report to the VP of Marketing and partner closely with the broader Marketing team to leverage expertise and resources in digital, content, design, events, direct response, and social marketing.
Marketing Liaison: Serve as the day-to-day marketing contact for various groups across AmericanTCS including American Trust Retirement by working with the advisor sales team serving the retirement market and American Trust Wealth by working with the investment professionals supporting the wealth management market.
Develop and Execute Marketing Campaigns: Collaborate with the VP of Marketing to build, execute and measure effectiveness of marketing campaigns that support sales and business objectives of AmericanTCS.
Marketing Operations: Leverage marketing automation tools to execute marketing campaigns and compile analytics and reporting.
Sales Enablement: Develop materials to help the sales team cross sell to existing clients as well as convert prospects into clients.
Content and Product Marketing: Work closely with various stakeholders to create marketing content including white papers, reports, infographics, email campaigns, blogs, etc. Analyze and measure the performance to maximize effectiveness.
Events: Manage the coordination and preparation of events, including national conferences, tradeshows, client events and webinars. Attend events as needed.
Skills & Qualifications:
Bachelor’s degree in Marketing, Communications, Business or related field preferred
5 years minimum prior relevant marketing experience, with a focus on marketing within financial services, investments, advisory, or wealth management in both B2C and B2B environments required.
Excellent writing, editing, and oral communication skills with experience developing financial services-focused content.
Strong project management background with proven success in meeting tight deadlines.
Willingness to travel on a limited basis to industry conferences and corporate events
A passion for customers, marketing, communications, and social media.
Ability to thrive in a fast-paced environment with limited supervision, and quickly comprehend, strategize and effectively execute on changing priorities as necessary.
Exceptional attention to detail. Strong analytical, critical thinking, and problem-solving skills.
Excellent interpersonal skills. This includes being polished, courteous, professional, and patient.
Ability to excel both independently and as a collaborative member of the Marketing team.
Comfortable interacting with and presenting to C-Level executives.
Must demonstrate superior written, interpersonal, project management, and leadership skills.
Demonstrated experience with Microsoft Office Suite, WordPress (or other CMS platforms), CRM tools and other software programs applicable to achievement of goals. Salesforce Pardot or Marketing Cloud experience and Adobe Creative Suite experience desired.